Trevor gave us a map to the future in hair artistry. The techniques and tools he created for us allows our industry to turn on a dime to reflect the here and now in clothing and social fashion.
When you adapt it to your salon, you are joining the thousands of salons who have done that very thing. You have kinship with them and speak a common tongue. You are no longer in competition with them, whether they are across the city or right across the street. You are all part of a movement to bring consistency and honor to our most beautiful business.
Vidal Sassoon is still the world's most well-known and influential hairdresser, after bursting into the fashion scene in 1963 with his horizontal, geometric bobs and low maintenance styles. Sassoon inherited the fashion world at a time when the public wanted hairstyles that reflected the philosophy of artists like Jay Sebring, who advocated hairstyles free of lacquer and backcombing and promoted shapes that formed to the face.
Capelli d'Oro could use another salon. We are looking for a salon that is just going through the motions of being in business: one in which the clientele never seems to get any larger, where the décor is looking its age, and where the staff drones along doing the same old stuff. If this is the case, we are very interested in your salon.
There are steps that one can take to make photography more successful. In my personal journey to becoming a working photographer, I have made some simple observations. They are fundamental by nature and are useful in a wide range of sessions.
Before the explosion of booth renter salons, most hair salons worked on a commission basis. There were few great salon environments to work in and stylists were willing to work for 40-50% to work in a nicer salon with a good location.
Two factors came together to burst the bubble of powerful commission salons: the real estate industry slowed down at the same time job opportunities came up in competing fields of work.
We suddenly had lots of landlords willing to lease to new salon owners and fewer people becoming stylists. The result: lots of great salons with no one working in them.
The art of salon staging, or preparing your environment for maximum client reaction, is a new field and one certainly geared towards rapid growth.
It takes its roots from the real estate staging business, where agents will come into your home and rearrange furniture, add trendy design elements and give your home maximum eye appeal.
This same philosophy, changed up to gear towards the special needs of the hair salon, carries over to our salons.
Like the real estate business, we need to stage our salons to sell to the highest bidders- the men and women who walk through our doors acting on impulse, responding to our marketing, or referred by our loyal base.
Wedding parties in your salon the morning of the Big Day can be exciting and profitable. They encourage your salon to work together to satisfy the wedding party: some doing hair or applying makeup, and others aiding the party's comforts. It gives you an opportunity to showcase your salon to potential clients and creates an opportunity to photographically document your creativity.
Key to this is discovering talents lying dormant in yourself and your able and willing salon crew. If everyone pulls an item or two from your event checklist, the cost and labor should be well under control.
